Team 1: Jonathan Frucht Hunter Bell Jonathan Gebka Sean Mclain Adam Bass Juan Terranova
Textual Analysis is the process of interpreting textual resources and how they might relate to either our research topic/ or how they relate to a group of texts as a whole. This data-gathering process is more focused on interpreting texts such as films, television programmes, magazines, advertisements, clothes, graffiti, and so on to understand the different practices of the culture of that time period. Textual analysis is done by researchers using various methods of research such as, for a tv show: the researcher would look into the approval ratings of a certain show to see if the Avg. viewer of that time had the same thought process of the program. This allows for Tv producers to understand how to shape their shows & characters to better suit the viewers. Another example of researching would be -> I.e. A researcher looking to understand more about the effectiveness of subtle advertising, also known as product placement, of kitchen appliances in a reality show by seeing the rate of which the viewers purchase said equipment. The problem with this methodology of research is that people are categorized into numbers and the real effectiveness of product placement is lost to other sources of socialization such as other media programs and friends/family. If one was to inquire about the change of society's view of body image, they could compare different fashion or beauty magazines from different time periods such as the different cover girls for a magazine. I.e. The standard of beauty in the 1950’s was modelled around the sex symbol of marilyn monroe, who might of had a little cellulite and minor skin fallacies, compared to a random modern day Instagram model by the name of Rebecca Pearson, who follows the new standard of having a flat stomach with toned Abs. If followers of said model were to be surveyed, the researcher could make inferences about how this current culture concept may or may not be a Fad and how it may affect everything around it- Including Tv shows, characters in shows or books and the type of clothes that may mimic the look of said beauty standard.
Group Name: Nothing In Common Kayla Morrow, Alexis Freier, Giovanni Tato Interviews https://docs.google.com/document/d/1MGkMSkgMkuqK1EVJ_HTofUqOqoP_IiH9gvJ7iwGVYJI/edit?usp=sharing
What should be considered during the experiment process?
It is important for students to keep the following in mind in order to maintain accuracy and integrity during experimentation:
•Students need to be careful when conducting experiments because the results and data gathered from these procedures can be altered by their own biases. According to “Bias in The Evaluation Of Research Methods”, “There is a substantial body of evidence that judgement and decision-making are partly controlled by unconscious mechanisms which take the form of preferred forms of order, heuristic processes and mental accounting” (East 219). What this says is that researchers are capable of unconsciously altering their data to agree with their results.
•Sometimes we like to make small adjustments to data to improve its certainty and credibility. For example, a researcher may increase a percentage from 99% to 100% to inflate their certainty of the results. This will decrease the accuracy of the experiment.
•A researcher’s desire to prove their theory leads them to look for evidence that proves their theory correct and neglect actual data that disproves their theory. Therefore, students must approach their results from an unbiased perspective.
East, Robert. "Bias In The Evaluation Of Research Methods." Marketing Theory 16.2 (2016): 219-231. PsycINFO. Web. 14 Feb. 2017.
Team 1:
ReplyDeleteJonathan Frucht
Hunter Bell
Jonathan Gebka
Sean Mclain
Adam Bass
Juan Terranova
Textual Analysis is the process of interpreting textual resources and how they might relate to either our research topic/ or how they relate to a group of texts as a whole. This data-gathering process is more focused on interpreting texts such as films, television programmes, magazines, advertisements, clothes, graffiti, and so on to understand the different practices of the culture of that time period.
Textual analysis is done by researchers using various methods of research such as, for a tv show: the researcher would look into the approval ratings of a certain show to see if the Avg. viewer of that time had the same thought process of the program. This allows for Tv producers to understand how to shape their shows & characters to better suit the viewers.
Another example of researching would be -> I.e. A researcher looking to understand more about the effectiveness of subtle advertising, also known as product placement, of kitchen appliances in a reality show by seeing the rate of which the viewers purchase said equipment.
The problem with this methodology of research is that people are categorized into numbers and the real effectiveness of product placement is lost to other sources of socialization such as other media programs and friends/family.
If one was to inquire about the change of society's view of body image, they could compare different fashion or beauty magazines from different time periods such as the different cover girls for a magazine. I.e. The standard of beauty in the 1950’s was modelled around the sex symbol of marilyn monroe, who might of had a little cellulite and minor skin fallacies, compared to a random modern day Instagram model by the name of Rebecca Pearson, who follows the new standard of having a flat stomach with toned Abs. If followers of said model were to be surveyed, the researcher could make inferences about how this current culture concept may or may not be a Fad and how it may affect everything around it- Including Tv shows, characters in shows or books and the type of clothes that may mimic the look of said beauty standard.
Resources: http://www1.cs.columbia.edu/~sbenus/Teaching/APTD/McKee_Ch1.pdf
Group Name: Nothing In Common
ReplyDeleteKayla Morrow, Alexis Freier, Giovanni Tato
Interviews
https://docs.google.com/document/d/1MGkMSkgMkuqK1EVJ_HTofUqOqoP_IiH9gvJ7iwGVYJI/edit?usp=sharing
https://docs.google.com/document/d/1ZLe5txDw855Uv6hPMiE4tokBrYLT78C1TE_BhkC8DaI/edit?ts=58a36893#heading=h.mtahq1h1vfui
ReplyDeleteWhat should be considered during the experiment process?
ReplyDeleteIt is important for students to keep the following in mind in order to maintain accuracy and integrity during experimentation:
•Students need to be careful when conducting experiments because the results and data gathered from these procedures can be altered by their own biases. According to “Bias in The Evaluation Of Research Methods”, “There is a substantial body of evidence that judgement and decision-making are partly controlled by unconscious mechanisms which take the form of preferred forms of order, heuristic processes and mental accounting” (East 219). What this says is that researchers are capable of unconsciously altering their data to agree with their results.
•Sometimes we like to make small adjustments to data to improve its certainty and credibility. For example, a researcher may increase a percentage from 99% to 100% to inflate their certainty of the results. This will decrease the accuracy of the experiment.
•A researcher’s desire to prove their theory leads them to look for evidence that proves their theory correct and neglect actual data that disproves their theory. Therefore, students must approach their results from an unbiased perspective.
East, Robert. "Bias In The Evaluation Of Research Methods." Marketing Theory 16.2 (2016): 219-231. PsycINFO. Web. 14 Feb. 2017.